It takes a lot of skill and natural talent to write good marketing copy - that is, words that convince, influence and sell. Not everyone is a word smith, and unfortunately this can be only too obvious on many corporate websites.
It's vital that your website makes the best first impression and even if it looks great, your copy could let you down by being hard to comprehend, overly wordy and with disjointed concepts. And don't get our copy writer started on misplaced commas, excessive use of exclamation marks and an over reliance on dashes.
We know you are probably very tempted to, but we strongly recommend you don't cut and paste from existing documents to piece together your web page content - especially if it has been written by several different writers. Writers have unique styles, and to ensure your copy reads well, it pays to have one person write the copy or rewrite or edit the copy you have.
Our copy writer can write your content from scratch, re-write your current content or if you are on a budget, you can just have your website's homepage professionally written. The copy writer will also ensure that the copy will help your website rank well in the search engines through the appropriate use of your primary keyword phrases.
Web Copy Writing Challenges
- The back button! One click and your visitor can be gone
- Web surfers skim read web pages, so information has to be 'digestible'
- People have very short attention spans online and can be easily diverted
- The sheer amount of competition you face online
- The need to rank well in the search engines
- The need to sell without being physically present
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